Urban303
second life business card

Urban303 is a great place to go if you want a simply displayed, stylized selection of casual clothing. Upon arrival you are dropped into the middle of a octagonal room, directly on top of the logo. From their you can walk in almost any direction to one of the small rooms which contains the clothing.

Initially I had difficulty determining which type of clothing was located where, as there are no labels as to what is what. However I quickly realized that instead of going the traditional route and putting up a sign that says what is located in each section, Urban303 chose to use color coding instead. All of the women's items are outlined in green neon and all of the men items are outlined in blue neon.

The way the items are laid out is very helpful. Each item has a picture of an avatar wearing it outlined in neon and then has smaller pictures of each color you can get below the main picture. You use the smaller pictures to purchase the item in the color of your choosing and even have an option to get a demo or fatpack version.

The theming is absolutely wonderful! The walls are decorated with interesting black and white photos to mach the logo and various elements in the room are outlined in neon in a way that is both non-intrusive and easy on the eyes. The font used on items is kept consistent with the font used for the logo.

While the store is fairly new and doesn't seem to have a lot of content yet, the owner has done a great job of designing the region. The region is relatively lag free, easy to navigate, and not very graphics intensive. The store definitely has promise and is definitely worth checking out and following as it grows.